In recent times, Minimalism has become very popular in web design. Minimalism essentially works on the principle that “less is more”. Websites use far fewer images and text in order to transmit a much more concise message and improve the overall visitor experience.
Using Minimalism, websites should only display information that is necessary and not be cluttered with anything immaterial. The information displayed on the website does not overwhelm or repel visitors and the message/services of the website can be communicated clearly and in a straightforward manner. With a cluttered, busy website users may become frustrated and confused, and consequently have a negative visitor experience, which is likely to reflect badly on the businesses brand identity.
If you are interested in redesigning using a minimalist design, a good rule is to examine your existing website layout and remove elements until you reach a point where, if anything further was removed, the website would no longer function in its intended capacity. You need to think whether each element is vital to the website and if they aren’t, remove those elements or hide them from the first view of the page, perhaps using ‘Show more’ links or light boxes.
This reduction now means that what is left is now extremely important. Images, font, colours have to be carefully considered to ensure your website successfully communicates its message to the user. Bad decisions in font and colour, as well as spelling mistakes or missing words, must be avoided as they will be much more noticeable with a minimal website design.
With regards to colour, consider using a few pastel colours only on your website, and ensure the colours match and are not too strong. Moreover, using one font only is best, as this will improve your website’s clarity. Be certain the font chosen is clean and readable, as many fonts may look interesting but hinder communication. Lastly, consider the choice of words used carefully. Generally, any text written on your website should be easy to read, unambiguous and potential misinterpretation should be kept to a minimum.
For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.
