You may ask yourself why you should get help updating your current company website? Yes, your current company website looks old and outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you find a web design firm to give your firm’s website a facelift, but you are unconvinced that a new design will generate new business. There are a variety of reasons why a well designed website will attract your ideal client. The following highlight key elements that a web designer should keep in mind when designing a website:
Navigation
An essential part of web design is the navigation. The navigation of a website can make or break a site, which is important for robust websites with many pages. Good navigation should be easy to find and make for quick and easy travel throughout the entire website. A good tip is that your website navigation should be so intuitive that even your grandmother can understand it.
Brand Consistency
If your company has a logo and that logo is utilised frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colours, brand messaging and imagery must be carried over into the web design.
Reading Patterns and SEO
Most people are prefer reading a web page the same way they read a book, from top to bottom, left to right. Web designers should also take this into account when designing for a website. Good web designers make sure to place the most important information on the upper left hand column. This will help get the message across more effectively for website visitors who could be current or potential clients. But what many people do not realise, is that placing important information in these areas of a website also improves search engine optimisation (SEO). When you include important company-related keywords into the html-based text, search engines such as Google and Bing are able to crawl your website easily, increasing your search engine placement and giving your website and firm more overall search visibility.
Content
The content of your site is important. There are other important facts that are considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry) helps the reader to easily remember the message. Also, when there is too much text on a page, the page becomes visually cluttered making it more difficult for a user to physically read the page.
For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.
