ESSENTIAL ELEMENTS OF WEB DESIGN

Businesses are becoming more concerned by their rankings on search engines such as Google. With most consumers conducting research online before making a purchase, this is understandable. However, achieving a 1^st spot on Google means nothing in some cases unless you have the right web design.

Usually, a company’s website is the first experience the firm has with a potential client. Being found online and making a big first impression is of utmost importance!

6 Essential Elements Web Design Elements

1. High quality copy writing

Great quality copy sells. It will be worth whatever investment you make.

2.  Professional web design

Contrary to what some people believe, having a website that is different from everything else on the Internet is not the best plan for most businesses. There is no need for Flash pushing images and scrolling text across your page whilst making little beeping noises every time you hover over buttons.

Your potential clients will have one question:

Is this a professional looking website (yes or no) and therefore is the company professional and trust worthy?

Yes your site should be completely unique and it should have a professional web design, because you never get a 2^ndchance to make that first impression, but when designing it with your web professional, think about what your customers want from your website and design it accordingly.

3. Blogging

The single most effective thing you can do online for your business is to write a blog post frequently. A lot of companies can’t afford the expense of having one of their staff write a post each day/week, but there are plenty of companies who offer this as a service for clients.

4. An email subscription database

With Mailchimp you can send 12000 emails to 2000 per month for free. This email list is a real asset to your business and will result in bottom line dollars.

6. Google Analytics

No website should be built without Google Analytics as a minimum. Google Analytics is a free tool, it’s awesome, and it’s user-friendly, and what it comes down to is this: if you don’t know what your visitors are doing on your website then you have no idea of the volume of traffic you’re receiving and where they are coming from.

You won’t know how many people visit and then contact you, or how many people are looking at your site on mobile devices, or where they located geographically around Australia. Having intelligence about who, where, what, when and how of your website is critical to decision making and return on investment.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.

First Impressions Count In Web Design

The first impression of a web page can be formed in a very brief moment. Researchers have proved that a web user forms their first impression of your web site in as little as 50 milliseconds. A person can make judgments about a web designs visual attractiveness within the blink of an eye. Going by the rule of “halo effect”, where a person’s perception about one trait can lead to similar perceptions about another, and as they say, “first impression is the last impression” the first impression founded of a website can lead to subsequent judgments about the authenticity, usability, credibility which in turn will certainly effect their purchasing decisions. A better first impression can be made by creating n attractive, fast loading and visually appealing website.

The Halo Effect

The “halo effect” refers to the generic assumption of a particular trait based on another particular trait. As an example, a wealthy person may be considered intelligent and successful in life. Cognitive thoughts lead to the speed at which website users form value judgments about a website. The precognitive reaction is a physiological reaction caused by what is visible on the computer screen. Thus, carrying this first impression forward to conclude about other traits of a particular product is known as the Halo Effect. Users ignore all evidence and give more importance to their initial feelings.

Emotion and Cognition

Halo Effect proves the definite relationship that exists between our emotional reaction to a website and our conscious thought process. Purchase decisions involve cognitive judgments and also emotional judgments even for a rational consumer.

Photographs verses Sketches

Photographs have much worse recognition compared to sketches. Sketches are easily identifiable. A professional web design company will use relaxing visuals, awesome graphics and easy navigation to have business organizations hold an edge over their competition by increasing onsite conversion rates.

The article points out that users can make conclusions about your website in as little as 50 milliseconds. If a user gets a poor first impression of your website, they are very likely to disapprove it even if you offer better products, services or usability. You only get one opportunity to make a good first impression and you have to make the most of it .

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.

Elements of Web Design Melbourne

You may ask yourself why you should get help updating your current company website? Yes, your current company website looks old and outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you find a web design firm to give your firm’s website a facelift, but you are unconvinced that a new design will generate new business. There are a variety of reasons why a well designed website will attract your ideal client. The following highlight key elements that a web designer should keep in mind when designing a website: 

Navigation

An essential part of web design is the navigation. The navigation of a website can make or break a site, which is important for robust websites with many pages. Good navigation should be easy to find and make for quick and easy travel throughout the entire website. A good tip is that your website navigation should be so intuitive that even your grandmother can understand it.

Brand Consistency

If your company has a logo and that logo is utilised frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colours, brand messaging and imagery must be carried over into the web design.

Reading Patterns and SEO

Most people are prefer reading a web page the same way they read a book, from top to bottom, left to right. Web designers should also take this into account when designing for a website. Good web designers make sure to place the most important information on the upper left hand column. This will help get the message across more effectively for website visitors who could be current or potential clients. But what many people do not realise, is that placing important information in these areas of a website also improves search engine optimisation (SEO). When you include important company-related keywords into the html-based text, search engines such as Google and Bing are able to crawl your website easily, increasing your search engine placement and giving your website and firm more overall search visibility.

Content

The content of your site is important. There are other important facts that are considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry) helps the reader to easily remember the message. Also, when there is too much text on a page, the page becomes visually cluttered making it more difficult for a user to physically read the page.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au. 

Less Is More In Web Design Melbourne

In recent times, Minimalism has become very popular in web design. Minimalism essentially works on the principle that “less is more”. Websites use far fewer images and text in order to transmit a much more concise message and improve the overall visitor experience.

Using Minimalism, websites should only display information that is necessary and not be cluttered with anything immaterial. The information displayed on the website does not overwhelm or repel visitors and the message/services of the website can be communicated clearly and in a straightforward manner. With a cluttered, busy website users may become frustrated and confused, and consequently have a negative visitor experience, which is likely to reflect badly on the businesses brand identity.

If you are interested in redesigning using a minimalist design, a good rule is to examine your existing website layout and remove elements until you reach a point where, if anything further was removed, the website would no longer function in its intended capacity. You need to think whether each element is vital to the website and if they aren’t, remove those elements or hide them from the first view of the page, perhaps using ‘Show more’ links or light boxes. 

This reduction now means that what is left is now extremely important. Images, font, colours have to be carefully considered to ensure your website successfully communicates its message to the user. Bad decisions in font and colour, as well as spelling mistakes or missing words, must be avoided as they will be much more noticeable with a minimal website design.

With regards to colour, consider using a few pastel colours only on your website, and ensure the colours match and are not too strong. Moreover, using one font only is best, as this will improve your website’s clarity. Be certain the font chosen is clean and readable, as many fonts may look interesting but hinder communication. Lastly, consider the choice of words used carefully. Generally, any text written on your website should be easy to read, unambiguous and potential misinterpretation should be kept to a minimum.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au. 

Site Goals Count

Every business requires a website and that website has to be designed to make sure that it does what it is supposed to do. There is no reason to build a site if it does not meet its goals. With a well designed website, you have a good chance of attracting the visitors that you are looking for and to get them to do what you want them to do.

The first place to start when you are designing any website is decide on just why you are building that site. Everything else that you do will follow from here. This requires more than a standard answer like you want to increase your sales with your website, you have to know how you plan to do that. Once you know what your foals are, you will be able to design a site that will achieve what you want it to.

Keep in mind when designing your website that in many cases your goals will having competing agendas. For example, you may want to use your website to provide information about your company. However, simultaneously you may also want to make sales directly from your site. This can be a little tricky to do since when you are trying to provide information you want people to stick around and read about your site. However when you are selling online you generally want to steer users to the product they are looking for as fast as possible.

Something else to consider is that your goals and the users goals are the same. If people who are visiting your website are going to it looking for information, you need to make sure that you are providing the information they require. If the visitor gets there and finds a sales page rather than an information page, they are just going to leave and go to another website.

If you find that you are getting visitors who are looking for something that is different from what your site is offering then you have an issue. After all, if the goal of the website is to sell a product, then you really don’t want visitors who are just looking for information, you want visitors who are looking to buy.

The way you design and market your website will have a large impact on who visits your site and how they interact with it. Be sure you get your goals right from the beginning so that your web developers and online marketers work together to achieve your desired outcomes.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.

Plumber Geelong

If you have an issue with a blocked drain geelong or hot water system geelong, then you need a 24 hour plumber geelong or an emergency plumber geelong to service you. You might also reach out to a gas plumber geelong to help you. Its important that you have a plumber geelong or a Geelong Plumber you can trust.

Gas Plumber Brisbane Tips

Many people do not understand that plumbers are not just general plumbers; there are various categories of exclusive plumbers. One of these categories is the gas plumbers, which many home owners have never heard of and do not even understand the significance of one. A gas plumber is specifically trained for the installation and repair of gas lines which supply energy into your home. Many home owners leave the installation to the general plumber working in the home, without enquiring whether such a plumber is trained and experienced in gas installation. Water heaters, HVAC systems and the grills which utilize gas are all the responsibility of the gas plumber.

A gas plumber is important in terms of ensuring the quality of work during installation. Although a general plumber could be able to complete the work easily, the work may require constant maintenance because it only meets the basic necessities. If you are looking towards a much more complete, professional kind of work, then you need to hire a specialized plumber. The cost at first may seem unnecessary, but over time you will recognize it as a good investment for your home. The need for repairs and constant maintenance jobs will be much lower and in some cases non-existent.

Gas is one of the most dangerous but convenient forms of energy. If the installation is not done properly, or the repairs are not completed properly, home owners could end up with more damage than they had expected. A leaking gas line has been named severally as the cause of fires and other damage in a home. Although home owners fail to see it, hiring a professional gas plumber could mean the difference between life and death literally. It is one of those costs that home owners should not ignore when constructing their homes.

Gas is convenient, and perhaps the cheapest access to energy as opposed to coal and others which are fast dwindling. However, it is not just the gas itself which can be dangerous, there are other by products of gas which are even more harmful is not detected early. A professional gas plumber knows the exact routes and equipment which can be installed to ensure that the by products are detected early before they cause any harm to the residents. Once detected, it is only a gas plumber who can deal with such challenges efficiently and fast, within a matter of hours the problem is permanently done away with.

If you have an issue with a blocked drain brisbane or hot water system brisbane, then you need a 24 hour plumber brisbane or an emergency plumber brisbane to service you. You might also reach out to a gas plumber brisbane to help you. Its important that you have a plumber brisbane or a brisbane Plumber you can trust. A drain camera Brisbane plumber can also be important to you. If you suspect carbon monoxide is present, you will also need Carbon Monoxide Testing Brisbane.