Businesses are becoming
more concerned by their rankings on search engines such as Google. With most
consumers conducting research online before making a purchase, this is
understandable. However, achieving a 1st spot on Google means nothing in some cases unless
you have the right web design.
Usually, a company’s website is the first experience the firm has with a
potential client. Being found online and making a big first impression is of
utmost importance!
6 Essential Elements Web
Design Elements
1. High quality copy writing
Great quality copy sells. It will be worth whatever investment you make.
2. Professional web design
Contrary to what some people believe, having a website that is different
from everything else on the Internet is not the best plan for most businesses.
There is no need for Flash pushing images and scrolling text across your page
whilst making little beeping noises every time you hover over buttons.
Your potential clients will have one question:
Is this a professional
looking website (yes or no) and therefore is the company professional and trust
worthy?
Yes your site should be completely unique and it should have a
professional web design, because you never get a 2ndchance to make
that first impression, but when designing it with your web professional, think
about what your customers want from your website and design it accordingly.
3. Blogging
The single most effective thing you can do online for your business is
to write a blog post frequently. A lot of companies can’t afford the expense of
having one of their staff write a post each day/week, but there are plenty of
companies who offer this as a service for clients.
4. An email subscription database
With Mailchimp you can send 12000 emails to 2000 per month for free. This
email list is a real asset to your business and will result in bottom line dollars.
6. Google Analytics
No website should be built without Google Analytics as a minimum. Google
Analytics is a free tool, it’s awesome, and it’s user-friendly, and what it
comes down to is this: if you don’t know what your visitors are doing on your
website then you have no idea of the volume of traffic you’re receiving and
where they are coming from.
You won’t know how many people visit and then contact you, or how many
people are looking at your site on mobile devices, or where they located
geographically around Australia. Having intelligence about who, where, what,
when and how of your website is critical to decision making and return on
investment.
For more information on web design
Melbourne and online marketing, get in touch with Whiteblack Digital on 1300
559 971 or info@whiteblackdigital.com.au.
