Local Plumber Brisbane: Web design

Showing posts with label Web design. Show all posts

Monday, September 1, 2014

HOW TO QUICKLY GET YOUR WEBSITE MESSAGE ACROSS

A website's ability to attract new visitors is an important aspect of its success. Once you have a new visitor on your home page, your next challenge is to convince them to stay. You have just a few seconds to sell the benefits of your website to a new visitor.

Keep reading on for advice on getting the message across quickly and clearly.

Unique Selling Proposition (USP)

We usually associate a phrase beside a logo as the tagline, or USP. A tagline or unique selling proposition should state the single most important benefit that the visitor will gain from using your website. Taglines are commonly used to support your marketing message.

Here are some examples of world famous taglines:

"Earth's Biggest Bookstore" - Amazon.com
Amazon.com's tagline is to inform you that they offer the widest selection of books. They used this tagline before they expanded into other product areas of business.
"The Ultimate Driving Machine" - BMW.com
This tagline says you will get the ultimate driving experience with a BMW.
"We Love To See You Smile" - McDonald's
This tagline says you will smile, after the satisfaction received of eating at McDonald's

As you are aware, one of the benefits of the tagline is that it does not necessarily have to be 'true', in the purest form of the word. Is a BMW truly the 'ultimate' driving machine? Many will argue for and against this, but ultimately this is an opinion.

Here are some tips on putting together a tagline for your business:

Take a look at other people's taglines to see what makes them work. Apply that learning to the creation of your tagline
Your tagline must be simple, concise, clear, understandable and easily convey your marketing message
Ensure your tagline can be understood by an international audience
Be sure to include words or phrases that connect with your logo or the visual you are using
Once you create a tagline to support your marketing message, stick with it over time. Don't change it just because you are tired of it. Some of the most well known taglines have been used for years. Your clients will become familiar with it.

The Welcome Message

If your Web site is not self-explanatory, it is recommended that you display a simple welcome message somewhere near the top of your home page.

Your welcome message should:

Promote your Web site's USP, or benefit
Explain what your Web site is about

The Browser's Title Bar

You need to display your Web site's title and tagline in the Web browser's title bar. To execute this, simply use the <TITLE> tag in the <HEAD> of each page you create.

When Web site visitor’s bookmark the Web page, the title will be used as the description of the link in their bookmark or favourites folder.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.

Monday, June 30, 2014

Elements of Web Design Melbourne

You may ask yourself why you should get help updating your current company website? Yes, your current company website looks old and outdated compared to the competition but does a credible, compelling website design really matter? Reluctantly, you find a web design firm to give your firm’s website a facelift, but you are unconvinced that a new design will generate new business. There are a variety of reasons why a well designed website will attract your ideal client. The following highlight key elements that a web designer should keep in mind when designing a website:

Navigation

An essential part of web design is the navigation. The navigation of a website can make or break a site, which is important for robust websites with many pages. Good navigation should be easy to find and make for quick and easy travel throughout the entire website. A good tip is that your website navigation should be so intuitive that even your grandmother can understand it.

Brand Consistency

If your company has a logo and that logo is utilised frequently in print materials (i.e. business cards, pamphlets, letterheads, etc.), then the logo, logo/brand colours, brand messaging and imagery must be carried over into the web design.

Reading Patterns and SEO

Most people are prefer reading a web page the same way they read a book, from top to bottom, left to right. Web designers should also take this into account when designing for a website. Good web designers make sure to place the most important information on the upper left hand column. This will help get the message across more effectively for website visitors who could be current or potential clients. But what many people do not realise, is that placing important information in these areas of a website also improves search engine optimisation (SEO). When you include important company-related keywords into the html-based text, search engines such as Google and Bing are able to crawl your website easily, increasing your search engine placement and giving your website and firm more overall search visibility.

Content

The content of your site is important. There are other important facts that are considered when a copywriter creates the content and the designer creates the complementary visual environment for the content. Making the message short and to the point, yet warm and welcoming (depending on the industry) helps the reader to easily remember the message. Also, when there is too much text on a page, the page becomes visually cluttered making it more difficult for a user to physically read the page.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.

Thursday, June 19, 2014

Site Goals Count

Every business requires a website and that website has to be designed to make sure that it does what it is supposed to do. There is no reason to build a site if it does not meet its goals. With a well designed website, you have a good chance of attracting the visitors that you are looking for and to get them to do what you want them to do.

The first place to start when you are designing any website is decide on just why you are building that site. Everything else that you do will follow from here. This requires more than a standard answer like you want to increase your sales with your website, you have to know how you plan to do that. Once you know what your foals are, you will be able to design a site that will achieve what you want it to.

Keep in mind when designing your website that in many cases your goals will having competing agendas. For example, you may want to use your website to provide information about your company. However, simultaneously you may also want to make sales directly from your site. This can be a little tricky to do since when you are trying to provide information you want people to stick around and read about your site. However when you are selling online you generally want to steer users to the product they are looking for as fast as possible.

Something else to consider is that your goals and the users goals are the same. If people who are visiting your website are going to it looking for information, you need to make sure that you are providing the information they require. If the visitor gets there and finds a sales page rather than an information page, they are just going to leave and go to another website.

If you find that you are getting visitors who are looking for something that is different from what your site is offering then you have an issue. After all, if the goal of the website is to sell a product, then you really don’t want visitors who are just looking for information, you want visitors who are looking to buy.

The way you design and market your website will have a large impact on who visits your site and how they interact with it. Be sure you get your goals right from the beginning so that your web developers and online marketers work together to achieve your desired outcomes.

For more information on web design Melbourne and online marketing, get in touch with Whiteblack Digital on 1300 559 971 or info@whiteblackdigital.com.au.