Colour is an integral means to touch
emotions of your website visitors. It is considered non-verbal communication
and creates a physical and emotional reaction of the viewers. Colours are able
to set the right tone and carry the necessary message to visitors. Colours can
calm or excite, arouse plenty of feelings and stimulate desired actions. Colour
is extremely powerful when used correctly.
When choosing a colour scheme for a web
design, it is important to do it correctly, be guided by the main principles of
the colour theory and follow professional advice.
On the Internet, we do not deal with
face-to-face selling. The Internet is a visual and psychological medium. The
words or copy on your website have a massive psychological impact on your
visitors and thus becomes your most important communication and sales tool.
Just as you use words to express
yourself, colours can be used as an expression and are an important language
all on their own. The background colour of your website, the colour of your
header, the colour of your body text, headline text and sub-headlines etc. can
all have a large psychological impact on your visitors.
Below is a list of some of the common colours
and what type of psychological emotion they invoke on people:
RED is associated with love, passion,
danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness,
success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature,
animals, health, healing, life, harmony.
ORANGE is associated with comfort,
creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty,
justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity,
cleanliness, simplicity.
YELLOW is associated with curiosity,
playfulness, cheerfulness, amusement.
PINK is associated with softness,
sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature,
tribal, primitive, simplicity.
GREY is associated with neutralality,
indifference, reserved.
BLACK is associated with seriousness,
darkness, mystery, secrecy.
You can use the above as a guide when
choosing colours for your web design. It really comes down to your target
audience and what psychological message you want to convey in colours.
For more information on web design
Melbourne and online marketing, get in touch with Whiteblack Digital on
1300 559 971 or info@whiteblackdigital.com.au.
